Next, you should map out the key marketing steps: the discovery phase, the consideration phase, the purchase phase and finally the retention phase. The marketing persona, who represents your average customer, includes detailed demographic information about your target customers, such as their locations, gender, age group, job titles, organizational sizes, or even overlapping interests. Moreover, Managers should also talk to front-line customer service staff within their organization to gain first-hand ordering experience and identify any potential pain points.īuild Your User Persona and Map out the Key Marketing Phases If time is limited, just focus on researching your primary audiences. The former one may include data analysis, such as website traffic analytic the latter one refers to do face-to-face interviews. You may do so by undertaking quantitative or qualitative research methods. Make sure who is your target group what is your business goal which kind of product or service would you like to analyze etc. The specific process of creating a customer journey map may vary, but the essential steps should including the following: How to Create a Customer Journey Map - Key Steps You can check out more details by clicking on the map. The template here offers a different style of user experience presentation with a vertical indicator at the left-hand side, and a flow of actions and feelings on the map. ![]() Simply double-click various elements to change colors, edit text, or add new content. Click on it to see the full map.įree download the easy and innovative customer journey map software.Ĭustomer Journey Map Template - Mobile Ordering Experience With Figma, you can edit our pre-built template to customize customer journey maps for every situation. You can see the activities, feelings with face icons, customer expectations and so on. The template here shows you the general stages of the online shopping experience. For example, you can develop more target customer base based on the existing demographics of your fans or do more quantitative analysis to figure out customer preference.Ĭustomer Journey Map Template - General Online Shopping Experience
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